Khachkar Studios says weekly pilot metrics show attendance gains and $1.1 million in performance payments
Khachkar Studios released week 7 of its T•A•P reporting for 26 pilots, highlighting a 63% increase in Sunday attendance across 11 first-group pilots and more than $1 million in performance payments. The update also cites 1.2 million social media views, 1,705 outreach visits, and a goal to push non-holiday Sunday attendance and young women’s participation higher.
Why it matters: - Khachkar Studios is using weekly performance reporting to track religious-pilot attendance, outreach, media reach, and payments against stated growth targets. - The update frames Sunday attendance and young women’s participation as the two main goals for the 26 pilots. - The reporting model is meant to show whether the pilots can scale engagement and participation over time.
What happened: - Khachkar Studios published week 7 of its weekly T•A•P reporting for 26 pilots on Sunday. - The report says the 11 first-group pilots posted a last four-week average Sunday attendance of 1,912, up from a baseline of 1,174. - That marks an increase of 738 attendees, or 63%. - Young women ages 18 to 29 made up 11% of total attendance, or 211 of 1,912, in the 11 first-group pilots. - The report says 1,705 outreach visits reached 4,191 individuals in 2026 to date. - During the week of Oct. 18-24, 2026, the pilots recorded 157 outreach visits reaching 647 individuals. - Khachkar Studios says its pilots have generated 1,238,310 social media views from 590 “Bring a Friend. Bring a Family.” invite videos. - The report says total class attendance to date for the pilots reached 1,063. - Khachkar Studios says it has made $1,076,199 in performance payments to the pilots as of October 2026.
The details: - Khachkar Studios says all Christian pilots are expected to work to surpass two goals: a 100% increase in non-holiday Sunday total attendance and young women reaching 15% of total attendance. - The company says the pilots will encourage the “Faithful” to join the Jesus Lives movement with the message: “Bring a Friend. Bring a Family. This Sunday and every Sunday.” - The report names Armenian Apostolic Church of the Holy Spirit in Amsterdam, Netherlands, as the Pilot Church of the Week. - That church posted a last four-week average attendance increase of 69% to 405, the report says. - The report says the Amsterdam church added 165 new “Faithful.” - Young women made up 11% of total attendance at the Amsterdam church, according to the report. - Summary tables of key metrics are published every Tuesday and are available here. - Khachkar Studios says it also supports multi-denominational religious organizations using performance-based criteria. - The company describes its mission as empowering Judeo-Christian Faithful through a Biblically inspired benchmarking and management framework.
Between the lines: - The reporting blends operational metrics with explicit growth targets, which suggests Khachkar Studios is treating church participation like a managed performance program. - The emphasis on attendance, outreach, media views and payments points to a broader effort to quantify religious engagement in business-style terms. - The monthly and weekly reporting cadence signals that the company wants pilots to compete against benchmarks, not just report activity.
What's next: - Khachkar Studios says updated summary tables will continue to publish every Tuesday. - The pilots are expected to keep pursuing higher Sunday attendance and a larger share of young women in total attendance. - Future reports will likely show whether the 26 pilots can sustain the current growth rates and move closer to the stated targets.
The bottom line: - Khachkar Studios says its pilot network is growing, but the real test is whether the attendance gains and participation mix hold up over time.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
Sign up for:
Armenia Arts Scene
The daily local news briefing you can trust. Every day. Subscribe now.
Check Your Email!
We sent a one-time activation link to: .
Confirm it's you by clicking the email link.
If the email is not in your inbox, check spam or try again.
Welcome back!
is already signed up. Check your inbox for updates.